New Experiences - LEGs add novelty and excitement to mobile games:
New Customers - LEGs can help the mobile gaming industry reach out to new demographics:
- Console and PC gamers can extend their gameplay into the real world.
- Fitness-conscious adults can add a little entertainment to their regular workouts.
- Parents can offer their kids active, outdoor electronic entertainment.
- Geocachers can find, create, and share virtual caches.
- Outdoor-enthusiasts can combine game-world and real-world excursions.
- Tourists can travel in exotic places in the company of virtual guides.
Branding Opportunity - LEGs offer a time-limited window for brand-differentiation.
Available Now - LEGs make use of GPS, an underexploited capability
of handsets that are available