What's So Great About LEGs?

New Experiences - LEGs add novelty and excitement to mobile games:

New Customers - LEGs can help the mobile gaming industry reach out to new demographics:

  • Console and PC gamers can extend their gameplay into the real world.
  • Fitness-conscious adults can add a little entertainment to their regular workouts.
  • Parents can offer their kids active, outdoor electronic entertainment.
  • Geocachers can find, create, and share virtual caches.
  • Outdoor-enthusiasts can combine game-world and real-world excursions.
  • Tourists can travel in exotic places in the company of virtual guides.

Branding Opportunity - LEGs offer a time-limited window for brand-differentiation.

Available Now - LEGs make use of GPS, an underexploited capability of handsets that are available now.